Denis Collin, ex-Criteo, joins Kardinal to lead international deployment

Paris, July 5, 2022

Kardinal, the route optimization solution provider, today announces the appointment of Denis Collin, former member of Criteo’s Comex, as Chief Operating Officer (COO). In this position, Denis Collin will be responsible for carrying out the internationalization of the company and will put his experience and vision at the service of Kardinal to accelerate its development.

Denis Collin has over 20 years of experience in management positions in start-ups and established companies specializing in new technologies. He began his career at Alcatel, before joining Nokia, Kiwee, and then IBM. In 2016, he embarked on the entrepreneurial adventure with Less, a carpooling application acquired in 2018 by Blablacar. He joined Criteo the same year as Chief of Staff and then successively held the positions of Chief People Officer and interim Chief Marketing Officer. Over the past 3 years, he has strongly contributed to the transformation of the first French unicorn by successfully launching the Retail Media activity, which is growing by +50% per year.

Denis Collin Kardinal

“Joining Kardinal is an opportunity for me to take up the challenge of accelerating the development of a SaaS B2B startup with a passionate team, very strong technological achievements in applied AI and in the logistics sector, which presents an exciting need of transformation. It is also the opportunity to get involved in a project that makes sense, because Kardinal technology contributes very significantly to reducing the environmental impact of transport. I am thrilled to join the adventure.” 

Denis Collin

Following its recent fundraising of €10 million from US Venture Capitalist announced on 4 July 2022, the company specializing in route optimization aims to extend its proven model in France to Europe and the world.

“Denis' multidisciplinary experience will be extremely valuable for Kardinal in the strong growth of its activity. Our ambitions are very high and we have obtained very concrete proof of the uniqueness and superiority of our technology in the market. We therefore have an important challenge in the coming months to transform Kardinal into an international company, and I have every confidence in Denis' ability to lead this objective."
Jonathan Bouaziz, CEO
Jonathan Bouaziz
Co-founder & CEO of Kardinal

Bio of Denis Collin

For over 20 years, Denis Collin has held management positions in technology-driven environments. Marketing, Sales, HR, he has worked in established structures as well as in successful startups, and embarked on the entrepreneurial adventure with Less in 2016. A graduate of Supélec, he began his career in 1993 at Alcatel as radio engineer then joined Nokia in 1996 to lead OSS product marketing in Southern Europe. In 2002, he developed the European business of the startup Kiwee ​​with telecom operators. He joined IBM Software in 2007 where he worked as Senior Sales Director. In 2018, Jean-Baptiste Rudelle, co-founder and CEO of Criteo, recruited him as Chief of Staff. He will also hold the position of Chief People Officer, and Acting Chief Marketing Officer with the new CEO Megan Clarken since 2019. Over the past 3 years, he has strongly contributed to the transformation of the first French unicorn by successfully launching the activity Retail Media which is growing by +50% per year. 

About Kardinal:

Kardinal is a technology company that supports logistics players in the digitalization and optimization of their transport operations. Kardinal thus provides its customers with innovative software solutions dedicated to performance optimization and decision support for more efficient, more agile and more sustainable logistics. 

Its route optimization solution (ARO, for Always-On Route Optimization) has the particularity of operating continuously, allowing integration into the heart of existing processes and more realistic routes, in perfect coherence with the reality on the ground

More recently, Kardinal has tackled the optimization of routes for courier players and has developed TAO (Territory Analytics & Optimization), a unique on the market, based on a probabilistic approach resulting from the latest advances in applied mathematics.

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