Kardinal Use case
PUDO Location
OOH and PUDO are here to stay and deliver clear benefits.
Network metrics greatly influence overall profitability and need data led tools to be managed effectively.
Kardinal’s PUDO optimiser is a stand alone tool that can manage network performance.
Visualize the Current Network
Visualize the current network status on the map, leveraging historical parcel volume data to pinpoint hotspots and areas with suboptimal performance.
Assess the Impact of Changes
Evaluate the potential impact of new PUDO locations or removals on the network, calculating daily parcel volumes and a site relevance score for each location.
Define Optimal Network
Calculate the optimal network or ideal locations for new sites to maximize the efficiency of the PUDO network.
Kardinal's Secret Sauce
Working with External Data
Our algorithms are capable of working with external data to prioritise what is really important in terms of your strategic objectives (census data, google reviews, mapping and access, shop opening hours, etc…).
Example Scenarios
New PUDO Network
From new or very low base, design an optimised network.
Established PUDO network
Improve an existing PUDO network to meet target metrics.
Growth PUDO network
Plan the expansion of your PUDO network in anticipation of parcel volume projections.
