Georges optimises its laundry delivery routes with Kardinal
- May 11, 2026
- 2 mins
Paris, 11/05/2026
Georges, a pioneer in digital industrial laundry services, has chosen Kardinal to optimise the planning of its 120 weekly delivery routes across all its sites in France. A partnership that is fundamentally transforming the logistics of collecting and delivering professional workwear.
A professional laundry operator facing complex logistical challenges
Founded in Bordeaux in 2017, Georges has established itself as the digital valet for professional workwear. Collection, washing, decontamination, repair, inspection and delivery: the company manages the entire lifecycle of work clothing and PPE for major clients such as Air France, EDF, SNCF, Enedis and the Paris Police Prefecture.
With 2 million garments processed per year, 85,000 wearers served and nearly 4,000 delivery points covered each week from its 10 production sites across France, Georges operates a logistics network that is both dense and highly constrained: 120 weekly routes, specific client requirements (strict time windows, restricted access points, route limitations) and strict driving time regulations that must be adhered to at all times.
Before Kardinal: a manual, time-consuming and unscalable planning process
Prior to adopting Kardinal, route planning relied entirely on manual work using Google Maps. For a single site, building a delivery schedule took up to three days, with no ability to reorganise in real time when disruptions occurred. This approach, costly in both time and resources, made it impossible to balance workloads evenly between drivers or to get a global view of volumes to be handled across the week.
Faced with business growth and the planned opening of new sites, Georges needed to take a major step forward: industrialising and making its logistics planning more reliable.
A choice guided by precise requirements
Georges conducted a thorough benchmark of available market solutions. The criteria were strict: integration of the human cost of routes, toll cost consideration, management of client time constraints, and the ability to model multi-day routes requiring overnight stays.
Kardinal emerged as the solution best meeting all of their requirements. The quality of the initial demonstration and, above all, the responsiveness of the team were decisive factors. From the very first weeks, Kardinal incorporated specific customisations at Georges’s request: toll management, exclusion of the ferry in Gironde, consideration of access specifics reported by drivers in the field, and adaptation to individual driving constraints to comply with the legal 10-hour daily limit.
Optimising our routes is not simply about finding the least costly journey. We have to work with a wide range of field constraints: client schedules, access requirements and variable loading capacities depending on whether we are transporting folded garments or items on hangers. On top of that, our CSR policy includes routes operated with electric vehicles. It was essential for us to have a tool capable of integrating all of these parameters to manage our organisation holistically — intelligently balancing the workload of our delivery teams while smoothing the processing volume across our production sites throughout the week. Thanks to Kardinal, we can now do all of this in just a few hours.
A rapid implementation, an immediate gain
The rollout took less than a month, with a testing phase to validate the solution before full-scale deployment. Today, a single planner manages route schedules for all 10 sites, with site managers then handling day-to-day operational coordination.
The results are tangible: what used to take three days per site is now completed in half a day, six times faster. Routes are better balanced between drivers, the weekly workload is spread more effectively, and drivers finish their day on time, a direct benefit to their working conditions and engagement.
The solution also allows planners to retain control over delivery point adjustments, preserving the teams’ on-the-ground knowledge while leveraging Kardinal’s algorithmic intelligence.
A forward-looking partnership
The deployment of Kardinal directly supports Georges’s growth strategy. The opening of the Clermont-Ferrand site planned for May 2026 illustrates this dynamic: Kardinal has already helped to size the fleet and staffing requirements, and to model the transfer of part of the Auvergne routes from the Lyon site to the new facility. Modelling of multi-day routes with overnight stays is also on the agenda for the next stages.
Georges perfectly embodies the logistical challenges faced by service operators with high field intensity: multiple constraints, rapid growth and an absolute need for reliability for their clients. We are proud that Kardinal enables them not only to gain in day-to-day efficiency, but also to anticipate and structure their future development.
