```json { "title": "Legacy – 02 Report Data in route optimization EN", "url": "https://kardinal.ai/report-data-in-route-optimization/", "datePublished": "2022-01-14", "dateModified": "2026-08-24", "language": "en-GB", "description": "Data in route optimization: state of play, issues and best practices. What data do you really need for route optimization? Read our report.", "author": "Kardinal", "publisher": "Kardinal" } ``` # Legacy – 02 Report Data in route optimization EN Report – Data in route optimization #k-report *{box-sizing:border-box;} #k-report{ --cream:#FBFAF6;--beige:#F5EFE4;--ink:#1B1813;--black:#000; --blue:#4D6AFF;--blue-700:#3A56E6;--violet:#5B6AF0; --lav:#E7ECFB;--lav-border:#A9B6FF; --body:#5c564a;--border:rgba(27,24,19,.10);--dark:#0B0D17;--teal:#31D9C2; --font:'Inter',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif; --mono:'JetBrains Mono','SF Mono',Menlo,Consolas,monospace; font-family:var(--font);color:var(--ink);background:var(--cream); line-height:1.6;-webkit-font-smoothing:antialiased; width:auto;margin-left:calc(50% - 50vw);margin-right:calc(50% - 50vw);overflow-x:hidden; } #k-report a{color:var(--blue);text-decoration:none;} #k-report a:hover{color:var(--blue-700);} #k-report h1,#k-report h2,#k-report h3,#k-report h4,#k-report p{margin:0;} #k-report img{max-width:100%;} #k-report .wrap{max-width:1240px;margin:0 auto;padding:0 40px;} /* Eyebrow : mono, majuscules, bleu-violet, puce carrée */ #k-report .eyebrow{display:inline-flex;align-items:center;gap:10px;font-family:var(--font);font-size:13px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--blue);} #k-report .eyebrow::before{content:"";width:8px;height:8px;background:var(--blue);border-radius:50%;flex:none;} #k-report .hero .eyebrow{color:#8B97FF;} /* Boutons pill */ #k-report .btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;padding:14px 24px;border-radius:12px;font-weight:600;font-size:15px;border:none;cursor:pointer;transition:background .15s ease;} #k-report .btn-blue{background:var(--blue);color:#fff;} #k-report .btn-blue:hover{background:var(--blue-700);color:#fff;} #k-report .btn-dark{background:var(--ink);color:#fff;} #k-report .btn-dark:hover{background:#000;color:#fff;} #k-report .btn-outline{background:transparent;border:1px solid rgba(255,255,255,.5);color:#fff;} #k-report .btn-outline:hover{background:rgba(255,255,255,.12);color:#fff;} #k-report .link-arrow{display:inline-flex;align-items:center;gap:8px;font-weight:600;font-size:17px;height:56px;color:var(--blue);} #k-report .link-arrow:hover{color:var(--blue-700);} /* HERO (bleu sombre) */ #k-report .hero{position:relative;background:var(--dark);overflow:hidden;} #k-report .hero::before{content:"";position:absolute;inset:0;background:radial-gradient(120% 90% at 78% 20%,rgba(77,106,255,.30),rgba(11,13,23,0) 55%);} #k-report .hero .grid{position:relative;display:grid;grid-template-columns:1.05fr .95fr;gap:72px;align-items:center;padding:100px 0 108px;} #k-report .hero .pill{display:inline-flex;align-items:center;gap:10px;padding:8px 16px;border-radius:999px;background:rgba(77,106,255,.16);border:1px solid rgba(77,106,255,.35);font-family:var(--mono);font-size:13px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:#C7D0FF;} #k-report .hero .pill .dot{width:8px;height:8px;border-radius:50%;background:var(--teal);box-shadow:0 0 0 4px rgba(49,217,194,.18);flex:none;} #k-report .hero h1{color:#fff;font-size:62px;line-height:1.1;letter-spacing:-.03em;font-weight:800;margin-top:26px;max-width:19ch;text-wrap:balance;} #k-report .hero .lead{color:rgba(255,255,255,.74);font-size:20px;margin-top:24px;max-width:52ch;} #k-report .proofs{display:flex;flex-wrap:wrap;gap:12px 28px;margin-top:32px;} #k-report .proofs span{display:flex;align-items:center;gap:9px;color:rgba(255,255,255,.88);font-size:15px;} #k-report .proofs b{color:var(--teal);font-size:18px;} #k-report .actions{display:flex;flex-wrap:wrap;align-items:center;gap:16px;margin-top:40px;} #k-report .actions .link-arrow{color:rgba(255,255,255,.85);} #k-report .actions .link-arrow:hover{color:#fff;} #k-report .cover{position:relative;display:flex;justify-content:center;} #k-report .cover .glow{display:none;} #k-report .cover img{position:relative;display:block;width:100%;max-width:340px;aspect-ratio:3/4;object-fit:cover;object-position:top;border-radius:14px;transform:rotate(-2deg);box-shadow:0 2px 6px rgba(0,0,0,.35),0 18px 50px rgba(0,0,0,.4);} /* SECTIONS */ #k-report .sec{padding:96px 0;} #k-report .bg-cream{background:var(--cream);} #k-report .bg-beige{background:var(--beige);} #k-report .two{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:start;} #k-report .h2{font-size:40px;line-height:1.12;letter-spacing:-.02em;font-weight:800;color:var(--ink);} #k-report .lead2{font-size:19px;color:var(--body);margin-top:20px;} #k-report .callout{display:flex;gap:14px;margin-top:30px;padding:22px 24px;background:var(--lav);border:1px solid var(--lav-border);border-radius:14px;} #k-report .callout p{font-size:17px;color:var(--ink);} #k-report .card{background:#FFFFFF;border:1px solid var(--border);border-radius:20px;padding:36px;display:flex;flex-direction:column;} #k-report .card .rule{margin-top:auto;margin-bottom:0;} #k-report #enjeu .card>p{line-height:1.65;} #k-report #enjeu .card h3{min-height:2.4em;display:flex;align-items:flex-start;} #k-report #enjeu .card .rule{margin-top:auto;margin-bottom:24px;} #k-report #enjeu .card>p:nth-of-type(1){padding-bottom:30px;} #k-report .card .eyebrow{margin-bottom:22px;} #k-report .find{display:flex;gap:16px;align-items:flex-start;} #k-report .find .num{flex:none;font-family:var(--mono);font-size:15px;font-weight:700;color:var(--blue);padding-top:3px;} #k-report .find h4{font-size:21px;font-weight:700;color:var(--ink);} #k-report .find p{font-size:15px;color:var(--body);margin-top:5px;} #k-report .rule{height:1px;background:var(--border);margin:20px 0;} /* SOMMAIRE */ #k-report .toc{display:grid;grid-template-columns:repeat(2,1fr);gap:16px;margin-top:36px;} #k-report .toc .item{display:flex;align-items:center;gap:20px;background:var(--cream);border:1px solid var(--border);border-radius:14px;padding:24px 26px;} #k-report .toc .n{font-family:var(--mono);font-size:16px;color:var(--blue);font-weight:700;} #k-report .toc h4{font-size:20px;font-weight:700;color:var(--ink);} #k-report .toc p{font-size:15px;color:var(--body);margin-top:4px;} #k-report .toc .arw{color:var(--blue);font-size:20px;} /* APERCU */ #k-report .preview .head{max-width:60ch;} #k-report .thumbs{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:44px;} #k-report .thumbs .t{position:relative;aspect-ratio:3/4;border-radius:14px;overflow:hidden;border:1px solid var(--border);background:var(--beige);cursor:zoom-in;} #k-report .thumbs .t img{width:100%;height:100%;object-fit:cover;object-position:top;display:block;transition:transform .3s cubic-bezier(.16,1,.3,1);} #k-report .thumbs .t:hover img{transform:scale(1.04);} #k-report .thumbs .t .loupe{position:absolute;top:12px;right:12px;width:38px;height:38px;border-radius:50%;background:rgba(27,24,19,.6);backdrop-filter:blur(6px);display:flex;align-items:center;justify-content:center;opacity:0;transform:scale(.85);transition:.2s cubic-bezier(.16,1,.3,1);} #k-report .thumbs .t:hover .loupe{opacity:1;transform:scale(1);} #k-report .thumbs .t .loupe svg{width:19px;height:19px;stroke:#fff;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round;} /* Lightbox */ #k-report .k-lb{position:fixed;inset:0;z-index:9999;display:none;align-items:center;justify-content:center;padding:32px;background:rgba(11,13,23,.9);backdrop-filter:blur(8px);cursor:zoom-out;} #k-report .k-lb.open{display:flex;animation:k-lb-in .2s ease-out;} @keyframes k-lb-in{from{opacity:0}to{opacity:1}} #k-report .k-lb img{max-width:min(1200px,92vw);max-height:90vh;width:auto;height:auto;border-radius:12px;box-shadow:0 30px 80px rgba(0,0,0,.5);cursor:default;} #k-report .k-lb .k-lb-close{position:absolute;top:24px;right:28px;width:44px;height:44px;border-radius:50%;border:none;background:rgba(255,255,255,.12);color:#fff;font-size:24px;cursor:pointer;line-height:1;} #k-report .k-lb .k-lb-close:hover{background:rgba(255,255,255,.22);} /* CTA final : carte lavande mise en avant */ #k-report .final{background:var(--dark);border-radius:20px;padding:52px 56px;display:flex;align-items:center;gap:48px;} #k-report .final .final-mark{height:92px;flex:none;filter:brightness(0) invert(1);} #k-report .final .final-body{flex:1;} #k-report .final h2{color:#fff;font-size:30px;line-height:1.16;letter-spacing:-.02em;font-weight:800;max-width:24ch;} #k-report .final p{color:rgba(255,255,255,.75);font-size:18px;margin-top:14px;max-width:62ch;} #k-report .final .btn{flex:none;} /* ===== RESPONSIVE / MOBILE ===== */ @media(max-width:900px){ #k-report .hero .grid,#k-report .two,#k-report .final{grid-template-columns:1fr;} #k-report .hero .grid{gap:44px;padding:64px 0 72px;} #k-report .two{gap:44px;} #k-report .final{flex-direction:column;align-items:flex-start;gap:28px;padding:40px;} #k-report .toc{grid-template-columns:1fr;} #k-report .thumbs{grid-template-columns:1fr 1fr;} #k-report .hero h1{font-size:46px;} #k-report .sec{padding:64px 0;} #k-report .cover img{transform:none;} } @media(max-width:600px){ #k-report .wrap{padding:0 22px;} #k-report .hero .grid{padding:88px 0 56px;} /* était 48px 0 56px — on descend le contenu */ #k-report .hero h1{font-size:32px;margin-top:20px;} #k-report .hero .lead,#k-report .lead2{font-size:17px;} #k-report .h2,#k-report .final h2{font-size:28px;} #k-report .preview .head h2{white-space:normal;} #k-report .sec{padding:48px 0;} #k-report .card,#k-report .final{padding:28px;} #k-report .final{border-radius:16px;} #k-report .thumbs{grid-template-columns:1fr;gap:16px;} #k-report .actions{gap:12px;} #k-report .actions .btn,#k-report .final .btn{width:100%;} #k-report .actions .link-arrow{width:100%;justify-content:center;height:48px;} } #k-report .toc.cards .item{flex-direction:row;align-items:center;gap:18px;background:#fff;border:1px solid var(--border);border-radius:18px;padding:22px 26px;} #k-report .toc.cards .n{width:44px;height:44px;border-radius:12px;background:var(--lav);border:1px solid rgba(77,106,255,.22);color:var(--blue);display:flex;align-items:center;justify-content:center;font-family:var(--mono);font-size:16px;font-weight:700;flex:none;} #k-report .toc.cards.four{grid-template-columns:repeat(4,1fr);} @media(max-width:1000px){#k-report .toc.cards.four{grid-template-columns:repeat(2,1fr);}} @media(max-width:600px){#k-report .toc.cards.four{grid-template-columns:1fr;}} #k-report .toc.cards h4{margin-top:0;font-family:'Inter',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;font-size:18px;line-height:1.3;font-weight:700;letter-spacing:-.01em;color:#1B1813;} #k-report .toc.cards p.specs{display:inline-block;margin-top:10px;padding:5px 12px;border-radius:8px;background:var(--lav);font-family:var(--font);font-size:13.5px;font-weight:600;letter-spacing:0;color:#2E43C4;white-space:nowrap;} #k-report .toc.cards p{margin-top:8px;font-family:'Inter',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;font-size:16px;line-height:1.55;color:#6B6558;} #k-report .dlist{list-style:none;margin:14px 0 0;padding:0;display:flex;flex-direction:column;gap:10px;} #k-report .dlist li{position:relative;padding-left:20px;font-size:15.5px;line-height:1.55;color:var(--body);} #k-report .dlist li::before{content:"";position:absolute;left:0;top:8px;width:7px;height:7px;border-radius:50%;background:var(--blue);opacity:.55;} #k-report .prac{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:40px;} @media(max-width:1000px){#k-report .prac{grid-template-columns:1fr;}} #k-report .prac .card{flex-direction:row;align-items:center;gap:18px;padding:22px 26px;} #k-report .prac .pnum{width:44px;height:44px;border-radius:12px;background:var(--lav);border:1px solid rgba(77,106,255,.22);color:var(--blue);display:flex;align-items:center;justify-content:center;font-family:var(--mono);font-size:16px;font-weight:700;flex:none;} #k-report .prac h3{font-size:18px;line-height:1.3;font-weight:700;letter-spacing:-.01em;color:var(--ink);} #k-report .prac .row{margin-top:20px;} #k-report .prac .row+.row{margin-top:18px;padding-top:18px;border-top:1px solid var(--border);} #k-report .prac .lbl{display:block;font-size:11.5px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--blue);margin-bottom:7px;} #k-report .prac .row p{font-size:15.5px;line-height:1.6;color:var(--body);} #k-report .kg{--bg:#FBFAF6;--card:#FFFFFF;--line:rgba(27,24,19,.10);--tx:#1B1813;--mut:#6B6558;--blue:#4D6AFF;background:var(--bg);color:var(--tx);padding:88px 0;margin:0;font-family:'Inter',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;} #k-report .kg *{box-sizing:border-box;} #k-report .kg-wrap{max-width:1240px;margin:0 auto;padding:0 40px;} #k-report .kg-grid{display:grid;grid-template-columns:1.1fr 1fr;gap:56px;align-items:stretch;} #k-report .kg-left{display:flex;flex-direction:column;} #k-report .kg-eyebrow{display:inline-flex;align-items:center;gap:10px;margin:0 0 18px;font:700 13px 'Inter',sans-serif;letter-spacing:.16em;text-transform:uppercase;color:var(--blue);} #k-report .kg-eyebrow::before{content:"";width:8px;height:8px;border-radius:50%;background:var(--blue);flex:none;} #k-report .kg-h{font:700 46px/1.08 'Inter',sans-serif;letter-spacing:-.02em;margin:0 0 26px;color:var(--tx);max-width:560px;} #k-report .kg-lead{font:400 18px/1.6 'Inter',sans-serif;color:var(--mut);margin:20px 0 34px;max-width:560px;} #k-report .kg-goal{display:flex;gap:14px;margin-top:auto;background:rgba(77,106,255,.07);border:1px solid rgba(77,106,255,.22);border-radius:16px;padding:22px 24px;max-width:600px;} #k-report .kg-goal-ico{flex:none;font-size:20px;line-height:1.5;} #k-report .kg-goal p{margin:0;font:400 15.5px/1.6 'Inter',sans-serif;color:var(--tx);} #k-report .kg-goal b{font-weight:700;} #k-report .kg-card{background:var(--card);border:1px solid var(--line);border-radius:22px;padding:34px 34px 10px;} #k-report .kg-item{display:grid;grid-template-columns:auto 1fr;gap:18px;padding:24px 0;border-bottom:1px solid var(--line);} #k-report .kg-item:last-child{border-bottom:none;} #k-report .kg-num{font-family:'JetBrains Mono','SF Mono',Menlo,Consolas,monospace;font-weight:700;font-size:16px;color:var(--blue);letter-spacing:.02em;padding-top:2px;} #k-report .kg-item h3{margin:0 0 7px;font:700 19px 'Inter',sans-serif;letter-spacing:-.01em;color:var(--tx);} #k-report .kg-item p{margin:0;font:400 15px/1.55 'Inter',sans-serif;color:var(--mut);} @media(max-width:900px){ #k-report .kg{padding:60px 0;} #k-report .kg-wrap{padding:0 22px;} #k-report .kg-grid{grid-template-columns:1fr;gap:40px;} #k-report .kg-h{font-size:32px;} } Report · Route optimization Data in route optimization Current state, challenges and best practices. Without reliable data, no route optimization holds up in the field. [↓ Download the report (PDF)](http://kardinal.ai/wp-content/uploads/2026/07/Report-Data-in-route-optimization.pdf) [Read the preview →](#guide) The starting point Data at the heart of logistics processes The digitalization of transport and logistics has given the industry colossal volumes of data, now at the heart of every process. But the challenge is not to collect as much as possible: it is to have good-quality data, without which the routes calculated remain unusable. 💡 **The goal:** identify the data genuinely needed to calculate routes, understand the impact of its flaws, and learn the practices that improve its quality. What you will find inside 01The four families of dataTransport orders, available resources, business constraints and the data brought by the software provider. 02The impact of poor-quality dataWhat missing, incorrect or field-remote data actually produces. 03The data that exists nowhereThe constraints only operational teams know about, recorded in no database. 04Three best practicesHow to run a digitalization project without discouraging the teams. The challenge Poor data quality: what impact on route optimization? 01 · Errors Missing or incorrect data An inaccurate address, swapped fields, a wrong parcel weight: manual entry remains common, and carriers depend on the data collected by their shipper customers. **Consequence:** routes calculated from this data are wrong before the day has even started. 02 · Blind spots Data that exists nowhere A customer who prefers a particular technician, a driver running late this morning, another who is faster on the area he knows best: these constraints exist only in the heads of the operational teams. Imposed time slots, floors, parking, traffic: the field is rarely present in the databases. **Consequence:** without this information, the software cannot produce routes that are optimal from the operational teams' point of view. **More than a software vendor, a partner on data questions:** a route optimization provider must support its customers through their transition, understand their data, reveal the constraints of the field and translate them into the route calculation. That is the role Kardinal plays alongside its customers. Inside the document A few pages from the report [↓ Download the full report](http://kardinal.ai/wp-content/uploads/2026/07/Report-Data-in-route-optimization.pdf) ×