```json
{
    "title": "Legacy – 02 Business Case Georges EN",
    "url": "https://kardinal.ai/georges-testimonials/",
    "datePublished": "2026-05-26",
    "dateModified": "2026-08-25",
    "language": "en-GB",
    "description": "Discover the Georges customer story — how they chose Kardinal solution to optimise their laundry route planning.",
    "author": "Kardinal",
    "publisher": "Kardinal"
}
```

# Legacy – 02 Business Case Georges EN

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**Kardinal Foundry

 Georges cuts laundry route planning time by 6x with Kardinal
 Specialist in industrial laundry for professional workwear and PPE, Georges optimises the planning of its 120 weekly routes with Kardinal. Discover the feedback from Georges' teams on the implementation of the Kardinal project and its day-to-day benefits.

 [Talk to sales](https://kardinal.ai/fr/contact-form/)
 [See our solutions](https://kardinal.ai/fr)

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**Retour client

The time spent on planning has been divided by six. And honestly, on some sites, the gains are even greater.

 MO
 Mickaël Ott
 Logistics Manager, Georges
 Pour Georges, les enjeux sont importants

 120
 tournées hebdomadaires optimisées sur 10 sites

 100 %
 des tournées conformes à la réglementation des 10h/jour

 4 500
 points de livraison desservis chaque semaine en France

## Pre-project overview

As Georges grew, **logistical complexity exploded**. Each client comes with its own constraints: strict delivery windows, specific site access requirements, shift change schedules in round-the-clock factories, variable volumes from one week to the next.

On top of that, a **non-negotiable regulatory constraint**: the **10-hour maximum working day** per driver, impossible to guarantee without a tool that factors it in from the very start of route construction.

> We couldn't keep pace with our growth using such manual ways of working. We urgently needed a partner to help us industrialise our processes.

All planning was done **by hand**, using Excel files and Google Maps. For a single site, covering **15 to 20 weekly routes**, this could take up to **three cumulative working days**, with no global visibility and no ability to reorganise quickly.

## The solution

### Why Kardinal?

After **benchmarking several solutions** on the market, Georges chose Kardinal for its ability to **accurately model real operational constraints**: driver accreditations, on-site service times, toll costs, and access restrictions flagged by field teams.

> Kardinal was the solution that best met our operational constraints. Whenever I have a specific request, the teams always respond very quickly.

The rollout was designed to be **simple and gradual**. Working from Georges' data, the Kardinal team defined a model tailored to the business in **one to two weeks**, delivered as a structured Excel file that the planner updates daily. **A one-to-two-hour training session** was all it took to get up and running.

**Go-live was reached in under a month.** Since then, new requirements have been integrated on an ongoing basis: toll management, avoiding the Gironde ferry, and accounting for individual driver constraints. An iterative approach that allows Georges to build expertise progressively, **with no disruption to field operations**.

### The benefits

From day one, the results were immediate. What used to take three working days now takes **half a day**, cutting planning time by a factor of six.

Today, **100% of routes** generated comply with the legal **10-hour daily working limit**. Routes are now **balanced in volume and mileage**, no more situations where one driver covers 600 kilometres while a colleague does 100, or handles 1,000 garments while another manages 200.

> With Kardinal, I can smooth out activity across the entire week, not just for drivers, but also for the production teams who handle the laundry. There's a double benefit, both in delivery and in production.

Kardinal also supports Georges through its **growth**. For the opening of the **Clermont-Ferrand site**, the teams were able to size the fleet and staffing needs, and model the transfer of Auvergne routes from the Lyon site in **under 20 minutes**. The next steps (**multi-day route management**, **CO2 emissions tracking**, and **multi-stop routing**) are already being rolled out with the Kardinal teams.

> Kardinal has truly become a genuine development partner for Georges.

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Would you like to discuss your challenges with our team?
 [Contact us](https://kardinal.ai/contact)

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